The Ministry of Industry, Innovation and Employment, through the Economic Development Agency of La Rioja, has organized a trip to Japan from 19 to 24 April , with the participation of 14 wineries in Rioja, with the aim of increasing exports of our wine in this country and open a new market for companies in La Rioja to enable them to become more competitive, especially in the current economic crisis. Accordingly, during this trip will be established contacts with Japanese importers and distributors and carried out various actions to promote QDO Rioja wine. This trade mission is part of Country Export Plan, a new initiative launched by the Government to promote the internationalization Rioja in La Rioja companies and open markets offer great potential as, Mexico, USA, Belgium, Germany or, as in this case, Japan. Japan offers many opportunities for our companies because it is the second world power, behind the U.S., with a GDP of EUR 3.705 million and a population of 127 million inhabitants, with a very high purchasing power and increasingly influenced by the likes occidentales.En Rioja 2008, exports to Japan amounted to 4 million euros, of which 36.5% were of wine (1.46 million euros). More
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